Case Studies
The effectiveness of sponsorship in terms of increasing brand awareness and loyalty is undeniable, but few outside the world of marketing and big business can truly appreciate the work that goes into delivering a multi-million euro sponsorship programme.
For one award-winning global electronics distribution company trading in more than 100 different countries and operating from more than 20, and with in excess of 2 million customers in around 150 separate industries, it wasn’t declining revenues or profitability that was the issue, but customer service.
Company mergers often call for a large measure of diplomacy, tact and, of course, decisiveness. During a six-month assignment in which Marc was tasked with merging three retail businesses on behalf of the rich and powerful owners of a £55 billion private investment fund in Dubai.
